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BCM ComponentsComplianceTechnical BCCrisis Management

 

Protecting Reputation in a Crisis

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Summary:

 

This two-day course will enable you to take the initiative and use the media and other communication channels to your advantage in a crisis.

 

You will learn how to emerge with their reputation enhanced, rather than diminished, and to be remembered for handling a crisis rather than for having a crisis.

 

The course is for:

 

Business Continuity professionals, Public Relations Managers and Members of the Board with responsibility for Crisis Communications.

 

The Course Covers:

  • Understanding the nature of a crisis
  • The Psychology of Crisis
  • Communication techniquess
  • Anticipating and preparing PR management of a crisis
  • Realistic and achievable crisis preparation
  • The crisis handling checklist
  • Analysing and communicating with the various audiences
  • Media Handling
  • Interview
  • techniques

Duration: 2 days

 

 

Course Presenter

Course Author and Presenter:

Michael Bland, FCIPR, MBCI, advises and trains global corporations in crisis management, media, & interview skills.

 

Michael lectures for the Public Relations Consultants Association, the Association of Business Schools and many other organisations.

 

After five years in finance and financial journalism he set up and ran the first PR activity for the Institute of Directors and played a key role in putting it on the map. He then spent six years as head of government relations and corporate public affairs for Ford before becoming an independent consultant in 1984.

 

He is a Fellow of the Chartered Institute of Public Relations, a Member of the Business Continuity Institute, the Society of Authors, and an Associate of the Institute of Physics and of the Institute of Directors.

 

Michael is a sports lover, having competed at top level in five different sports. He is a kickboxing black belt.

 

For infomation about price venue and dates click here.

 

 

To book this course or any other please email: bookings@continuityshop.com, alternatively you can complete our Online Booking Form or call: +44 (0) 161 743 3555.

 

 

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